Welcome Message
The copy right below your capture statement should be a deeper dive into what your team is all about and what sets you apart from your competition. It is up to you on what you feel best represents your firm. Our recommendation is to keep your message strong and short to keep the web visitor engaged and wanting to continue perusing your site.
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Helping you live your best life
We have a robust library of NM approved website layouts to showcase your firm. This format is another example of a possible layout on your home page including paragraph format and bullet points. Additional copy on your home page can be a deeper dive into what your team offers clients and prospects.
Reasons why you should contact us:
- Relationship
- Service
- Expertise
Include additional information to showcase your firms’ capabilities and expertise in this space. The Contact Us button in blue below can stay as is or change to direct the visitor to another page of your website to align with the copy you decide to use in this section.
This is the message area
Visit their websiteThe Northwestern Mutual Difference
A++
AAA, Aa1, and AA+—we've earned the highest available financial strength ratings awarded to any U.S. life insurer from all four major rating agencies.1
Top 10
We're one of the top U.S. Independent Investment Broker-Dealers.2
$9.2B
in dividends expected to be paid in 2026.3
No. 1
Best life insurance company for consumer experience, 20244
1 Northwestern Mutual continues to have the highest available financial strength ratings awarded to any U.S. life insurer by all four of the major rating agencies: A.M. Best Company, A++ (highest), 11/25; Fitch Ratings, AAA (highest), 8/25; Moody's Ratings, Aa1 (second highest), 6/25; S&P Global Ratings, AA+ (second highest), 10/25. Third-party ratings are subject to change. Ratings are for The Northwestern Mutual Life Insurance Company and Northwestern Long Term Care Insurance Company.
2 Ranking for Northwestern Mutual Investment Services, LLC (NMIS) based on total 2024 AUM, which includes figures that combine NMIS brokerage account activity and AUM with account activity and AUM of investment advisory account of NMIS’s affiliate Northwestern Mutual Wealth Management Company (NMWMC), which are held through NMIS. Source: Financial Planning, August 2025.
3 Dividends are reviewed annually and are not guaranteed. Some policies may not receive dividends in a particular year or years even while other policies receive dividends. For universal life products, in lieu of dividends, experience is reflected through changes to nonguaranteed charges and credits.
4 ©2017–2025 and TM, NerdWallet, Inc. All Rights Reserved.
This is the message area